Episode 30 — Michelin Stars: Why Does a Tire Company Rate Restaurants? | Smile with Daniel
HistoryEpisode 30

Michelin Stars: Why Does a Tire Company Rate Restaurants?

6 minSeason 1
The Michelin Guide was created in 1900 to make people drive more. It became the world’s most respected restaurant award. Here is how.
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About this episode

The Michelin Guide began in 1900 as a practical booklet for French motorists, created by André and Édouard Michelin to encourage driving and thereby sell more tires. It included maps, petrol stations, and restaurants. The restaurant section grew in ambition over time. By 1926 the guide was awarding a single star for quality. By 1931 the three-tier system was established. The guide evolved from a commercial vehicle into an independent institution whose ratings could make or break a restaurant’s reputation.

Daniel and Mom trace the unlikely origin of the world’s most respected restaurant award, how the star system developed, what the stars mean, and what it does to chefs and restaurants when stars are given or taken away.

Who’s talking

Daniel
DanielHost & Chief Question-Asker

Daniel is nine. He asks the questions, refuses to accept easy answers, and picks every episode topic himself.

Mom
MomCo-host & Researcher

Mom does the digging - finding the sources, checking the claims, and translating them into something a nine-year-old will actually sit still for.

Things to remember

01

The Michelin Guide was created in 1900 to encourage French motorists to drive more and buy more tires.

02

The restaurant star system began in 1926 with one star and expanded to the three-tier system by 1931.

03

A Michelin star can transform a restaurant's reputation, bookings, and revenue almost overnight.

04

Some chefs have voluntarily returned their stars, finding the pressure and expectations too difficult to sustain.

“The world's most respected restaurant award was invented to sell tires. And it worked so well they forgot about the tires.”
Mom

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Episode details

Number
30
Season
1
Length
6 min
Topic
History
Ages
6–11